Brand Guidelines
This guide provides essential guidance and principles for using Bloopy's brand identity across all platforms and communications. It is designed for all external entities engaging with our brand. Adherence to these guidelines is mandatory for all parties using our brand assets.
Logo
Our logo is our most recognizable brand asset. It represents our commitment to simplicity and intelligence. Whenever possible, use the full-color primary logo on light backgrounds.
On Light Backgrounds
Use the primary full-color logo on white or light-colored backgrounds for maximum brand recognition.
On Dark Backgrounds
Use the inverted white logo on dark backgrounds to ensure high contrast and legibility.
Clearspace
To maintain the visual integrity and impact of the Bloopy logo, it should always be surrounded by a minimum amount of clear space. This prevents other graphic elements, text, or page borders from interfering with the logo's legibility and prominence.
Color Palette
Our color system is built to balance high-energy action with professional authority. These core colors create a consistent visual language across all our brand touchpoints.
White
Deep Charcoal
Guava
Kale
Bisque
Champagne
Deep Forest
Seafoam
Icon
Our icon is a distilled version of the brand, designed to maintain impact at small scales. Use the icon when the full wordmark is either already present on the page or when space is extremely limited.
Primary Icon
The standalone icon is used for profile pictures, favicons, and as a shorthand mark in compact spaces.
Icon Clearspace
Maintain a clear area around the icon equal to the height of the 'b' to ensure visual impact.
On Light
Standard icon on white backgrounds.
On Dark
Inverted icon on charcoal backgrounds.
On Guava
Inverted icon on brand orange backgrounds.
Partnership Logo
When representing a partnership, the Bloopy logo is used in conjunction with the partner logo, separated by a vertical divider. Ensure both logos share the same optical height and baseline alignment to maintain visual balance.
Correct Logo Usage
To maintain the visual integrity of our brand, the logo must be used consistently and correctly. Always use the original assets and avoid these common misuses.
Do not skew or distort
Never change the proportions or stretch the logo in any direction.
Do not apply effects
Avoid using drop shadows, glows, bevels, or any other layer effects.
Do not remove elements
The logo must always appear in its entirety. Do not crop or hide parts.
Do not introduce new colors
Only use the approved brand colors for the logo as specified in this guide.
Do not apply strokes
Never add outlines, borders, or strokes to any part of the logo.
Do not rotate or angle
The logo should always be placed horizontally and never rotated.
